Soho Beach Club
Soho Beach Club is Batumi's main seasonal beach club, operating from June through September on the Boulevard waterfront near the Alphabet Tower. The setup includes an open-air dance floor, a pool area with sunbeds, a bar running until late, and DJ sets from late afternoon. The transition from daytime beach relaxation to nighttime party happens naturally as the sun drops. Cocktails cost GEL 15-25 ($5.55-9.25), beer GEL 6-10 ($2.20-3.70). Cover charges are rare except for special events (GEL 10-20). The crowd is an international mix reflecting Batumi's tourist demographics: Turkish weekenders, Russian holidaymakers, Georgian vacationers, and European backpackers sharing the same dance floor. Production quality is modest by Ibiza standards but appropriate for the setting and prices.
What to Expect
A casual beach party atmosphere that builds through the day. Afternoon is relaxed with background music and swimming. Sunset brings energy and louder DJ sets. By 10 PM on summer weekends, the dance floor is active and stays that way until 2-3 AM. It's not sophisticated, but it's fun.
Casual, international, and driven by the sunset-to-nighttime transition. The vibe is holiday mode.
Commercial house, EDM, Turkish pop, and Russian pop depending on the night and the crowd
Beach-to-club attire. Swimwear during the day, casual summer clothes in the evening. No dress code enforcement.
Groups looking for a sun-to-party experience. Anyone who wants a casual beach club without European Riviera prices.
Cash and cards accepted. Cash is faster at the bar.
Price Range
Cocktails GEL 15-25, beer GEL 6-10, sunbed rental GEL 10-20
≈ EUR 5-9 / $6-9
Hours
June-September daily 11 AM to 3 AM, DJ sets from 4 PM
Insider Tip
Grab a sunbed by early afternoon on weekends; they fill fast. Sunset is the prime hour. Bring cash for faster bar service during peak hours. The pool area is less crowded than the beach-side zone. Don't leave valuables on your sunbed while dancing.
Full Review
Soho Beach Club sets up on a section of Batumi's pebble beach each summer, with a temporary structure that includes a covered bar area, an open-air dance floor, a small pool, and rows of sunbeds extending toward the water. The setup is rebuilt each year, so the exact layout shifts, but the concept stays consistent.
The daytime experience is a standard beach club: sunbeds, music at conversation volume, cocktails, and access to the Black Sea for swimming. The pebble beach is less comfortable than sand (bring water shoes), but the water is clean and warm from July through early September.
As the sun sets, the energy shifts. DJ sets get louder and more dance-oriented. The crowd that spent the afternoon sunbathing starts dancing. The bar queue grows. By 10 PM on a summer Saturday, the venue holds several hundred people across the various zones, and the dance floor carries real energy.
The musical programming reflects Batumi's multinational tourist base. Sets swing between international house tracks, Turkish pop remixes, Russian dance music, and commercial EDM. Don't expect Berlin-quality curation; this is a resort town party, and it functions well on those terms.
Drink prices are reasonable. Cocktails are basic (rum and coke, mojitos, margaritas) but adequate for the setting. Beer from the tap is cold. The food menu runs to the standard beach-club repertoire: grilled items, salads, and snacks.
Security is present but relaxed. Petty theft from sunbeds and beach areas is the main concern; use the lockers. The crowd is generally well-behaved, with occasional friction between drunk tourist groups late at night. Staff handle situations calmly.
The season is short but intense. July and August weekends represent the peak experience. June and September are quieter, with fewer vendors and smaller crowds.
The Neighborhood
On the Batumi Boulevard near the Alphabet Tower, in the modern southern section of the city. Hotels, restaurants, and other bars line the surrounding blocks. The Old Town is a 15-20 minute walk north along the promenade.
Getting There
Walk along the Boulevard from central Batumi; the venue is visible on the beach near the Alphabet Tower. Bolt from anywhere in Batumi costs GEL 3-6. From the bus station, it's a 10-minute ride.
Address
Batumi Boulevard, near Alphabet Tower, Batumi
Other Venues in Boulevard
Casino International Batumi
The largest casino on Batumi's strip. Table games, slots, live entertainment, and a bar. Open 24 hours year-round. Free entry for foreign passport holders. Dress code enforced after 8 PM.
Eclipse Club
Nightclub and entertainment complex near the port. DJ nights, themed parties, and a mixed crowd of tourists and locals. Cocktails GEL 12-22. Cover GEL 10-20 on weekends during summer.
Iveria Beach
Beach bar with sunbeds, DJs from afternoon, and a relaxed vibe that intensifies after dark. Food menu includes grilled fish and Georgian dishes. Beer GEL 5-8, cocktails GEL 10-20. Open May through October.
Sector 26
Low-key bar near the Old Town end of the Boulevard. Craft beer, wine, and a mixed local-tourist crowd. Indoor and outdoor seating. Beer GEL 5-10, wine GEL 6-12. Open year-round.