
Rothschild 12
Stylish cocktail bar on the boulevard with a carefully curated drink menu and a sophisticated crowd. Outdoor seating under the trees. Cocktails from 50 ILS. Located at 12 Rothschild Boulevard, the venue is within easy reach of other Rothschild / Florentin nightlife spots.
What to Expect
A more refined setting where the volume stays at conversation level. Comfortable seating, attentive service, and drinks that show some thought. The crowd is typically well-dressed and here for the atmosphere as much as the alcohol.
Refined and conversational. Low lighting, comfortable seating, and a pace that rewards staying for a second round.
Low-key background selections from jazz to deep house. Conversation comes first.
Smart casual. Collared shirts for men, neat attire expected.
Couples on date nights and small groups who prefer cocktails over clubbing.
Cards and contactless payment accepted at most venues. Cash (shekels) also works.
Price Range
Cocktails ILS 50-75, wine ILS 40-60 per glass
Cocktails ~$14-21, wine ~$11-17
Hours
Daily 18:00-01:00, weekends until 02:00
Insider Tip
Reservations help on weekends, especially for groups of four or more. The cocktail menu changes seasonally. Ask the bartender what's new rather than defaulting to classics.
Full Review
The entrance at 12 Rothschild Boulevard opens into a space that makes its intentions clear from the first step. The interior is considered: comfortable seating arranged for conversation, lighting that flatters without straining your eyes, and a bar that operates with quiet efficiency. The design choices suggest someone cared about how the space feels rather than just how it looks. Tables are spaced with enough room that neighboring conversations don't intrude.
The crowd on a typical weekend night reflects the Rothschild / Florentin neighborhood's character. You'll see locals who come regularly, visitors who found the place through recommendations, and the occasional group discovering it for the first time. Service at the bar moves at a pace that depends on the night; weekday evenings mean personal attention and conversation, while Saturday nights test the staff's efficiency. Drink quality is consistent, which matters more than people realize when comparing venues in this area.
Compared to other options in Rothschild / Florentin, Rothschild 12 holds its ground. The cocktail menu shows genuine thought, with selections that go beyond the standard list of classics. Prices are higher than a neighborhood bar but appropriate for the setting and preparation quality. The experience justifies the premium if you appreciate well-made drinks and a space designed for enjoying them.
Practical considerations: the venue fills from about 22:00 on weekends. Arriving earlier means better seating choices and more attentive service. Restrooms are maintained to a standard consistent with the venue's overall quality. The neighborhood around Rothschild / Florentin offers food options for late-night hunger and transport options for getting home.
The Neighborhood
Rothschild 12 is located at 12 Rothschild Boulevard, within the Rothschild / Florentin nightlife zone. The surrounding streets offer other nightlife options within walking distance, making it easy to combine with nearby venues for a longer evening. Late-night food options are available in the neighborhood, ranging from local street food to sit-down restaurants depending on the hour.
Getting There
The venue is at 12 Rothschild Boulevard. Buses stop around midnight. Taxis and Gett (ride-hailing) work well. The city is compact enough to walk between many venues.
Address
12 Rothschild Boulevard
Other Venues in Rothschild / Florentin

Kuli Alma
Tel Aviv's premier underground club and cultural space in Florentin. Two dance floors, a courtyard with street art, and bookings ranging from techno to experimental. Cover 40-80 ILS.

Sputnik Bar
Dive bar on Florentin Street with cheap drinks, a cramped interior, and a loyal local following. One of the neighborhood's original spots. Beer from 25 ILS.

Hoodna Bar
Neighborhood bar in Florentin with a garden terrace and a relaxed atmosphere. Known for its mixed crowd and unpretentious vibe. Beer from 28 ILS.

Radio EPGB
Underground music venue hosting electronic, indie, and experimental acts. Small, sweaty, and authentic. One of Tel Aviv's best spots for serious music fans. Cover 30-70 ILS.

BuXa
Compact bar and gallery space in Florentin showing local art and hosting DJ nights. Creative drinks and a young crowd. Beer from 30 ILS.